Direct mail marketing campaigns are making a comeback

7 Smart Ways To Repurpose Your Content

Never marvel what to do after your livestream once more – merely stroll via this checklist and start repurposing your video to easily fill out your social calendar. Through the earlier six steps, you’ve been in a position to create a weblog post and repurpose it 5 times. If you started with a 200 word blog publish or perhaps a fast tweet or Facebook replace, flesh that out into a publication article by including some examples. Add extra descriptive details, get quotes from folks, or share opposing points of view. So far we’ve targeted on repurposing your lengthy type video.

Jump on over to and find a template that matches with your voice and brand. Put your fast announcement or news on the image and download it so that you can then submit it on all your channels.

The social solutions web site makes it easy to repurpose content material either in replies to questions or as posts to Quora’s user blogs. The reverse of the numbered list concept can also be true. You can take a gaggle of 5 to 7 related posts and gather them into a single abstract post. Especially for blogs that write quicker articles, this is usually a neat opportunity to simply create a complete piece of content material.

7 Smart Ways To Repurpose Your Content

Many of these you debuted months and even years ago are nonetheless useful today, so give them the eye they deserve. Help new audiences uncover the treasure trove of concepts buried in your archives. So I set up an autoresponder that may periodically send them certainly one of my older blog posts.

In the copy you could be extra expansive about what your news is all about, but a fantastic image can cease the scroll and get people’s consideration. There are lots of methods to get extra mileage out of matters you’ve already lined on your weblog, but repurposing is not effort-free.

In these instances, you may find worth in repurposing this content material as a new article. Entrepreneur Danny Boice of Speek keeps a Dropbox folder crammed with every weblog submit Speek has ever written. He and his staff use this folder for concepts and to trace what posts might be best for follow-up or modifications. Christie is a five-time HSPA award-winning writer with a protracted resume of creative, compelling writing. Her background includes journalism and marketing, which permits her to bring a specialized voice to the pieces created for her purchasers.

That means, by the time I got again, they’d have acquired word from me on a steady foundation. You can attain that audience by presenting your old weblog posts in a brand new format. Smart content marketers know the value of “content material repurposing”, due to this fact, they maintain “recycling” their content material for different advertising channels. Flesh out the content and edit out the parts solely related to your blog.

In this piece, I need to share with you seven methods that you could create more content from your authentic content material. This works significantly well if the first piece of content material you work on because the supply is a podcast or a video, but most of these also apply to articles and blog posts.

Her lengthy-time profession as an entrepreneur offers her unique insight into what her purchasers want to advertise their merchandise, providers and messages. There are web optimization and social sharing benefits too, as you’ve now received additional content material that you could hyperlink to and share.

But both means, when you could have popular blog posts that actually resonate with people, you should hold the fire burning. Take three, 5, or 7 popular blog posts on the same topic, and turn them into one summary submit. This provides people with a quick reference post with concise summarizes on every main matter.

I actually have been searching methods to enhance my weblog’s site visitors and how can I make folks learn a number of the finest tales and articles that me and my group have published on our website. This post just gave me a few of the most precious classes and I should say I really feel a bit relieved proper now. I’ve been serious about how to share a few of my older content with newer readers. And, who knows, maybe I’ll even get courageous enough to venture into the audio- and videosphere.

How To Leverage Video On Social Media In 2019

I try to squeeze my key factors in to just one minute. One minute is never enough time so I direct people to the weblog post I write to accompany it. “If you publish a podcast or brief audio recording, transcribe and repurpose it into a press release.

7 Smart Ways To Repurpose Your Content

The Ultimate Guide To Repurposing Content: 12 Ways To Extend The Life Of Every Article You Write

You would possibly list your event particulars or announce your enlargement or whatever might be the large information in your piece. You can simply grab that “lead” and use it in social media graphic/meme/picture.

Creating a transcription or a weblog submit based on your video makes it accessible to readers, viewers and search spiders. Another method to get a surge of visitors from old blog posts is to easily republish them on other running a blog platforms with an even bigger audience than yours. But no worries if this seems miles out of your comfort zone because you don’t need to do it all yourself.

You can even take a collection of blog posts around the same subject, and easily create minutes price of fabric. 80% of brands put effort into their blogs, so for our purposes right here, we’ll give attention to repurposing weblog posts for other media. With a little creativity, we will make each weblog submit stretch way past its expiration date and take the strain off our workload. In the opening elements of your press release or weblog article, you’ll introduce the plot of your piece.

You can also use this platform to reply and handle any questions or debates that arose in your comments part. Facebook Live videos centered round in style blog submit subjects are one other inventive approach to leverage video. This could be an animation or live action, however the aim is to take all the knowledge from the blog post, and put it in video kind for people to watch. If you need to examine how your Instagram and Facebook posts are doing with these recycled movies, use a great social media analytics device to examine your stats. Give old content new life by highlighting your greatest work.

You can hire folks to repurpose your weblog posts for you. Take key points from your content and switch them into one hundred forty characters or less. This is a great way to get tweets out of single weblog submit or article and hyperlink again to the unique each time. If you’ve already written blog posts and created infographics, half the work of an eBook is already accomplished.

Not solely will this increase your reach, however it’ll help you rise above the competition. Instead of making an attempt to provide you with totally new blog posts every day, you can repurpose a piece of written material a number of occasions across different media channels. Video can add worth to your weblog posts but search engines like google and some of your readers nonetheless like written content material.

On her own, Christie has written for newspapers, online magazines and major publications. For her shoppers, Christie produces web designs, press and media releases, blog articles, downloadable worksheets and flyers as well as social media content material.

Embed your YouTube video in a blog submit, share a snippet from the podcast on Twitter. Build your authority by talking on a single subject in several locations. If you have heavy social visitors, there’s a good probability you has spent tons of time answering customer questions on-line. Instead of letting that good content go to waste, consider compiling your answers in one weblog submit. Another technique to make the most out of your content is to repurpose a number of blog posts into an ultimate guide that covers many alternative related subjects.

So if you run a content material marketing company, for example, and often blog about SEO topics, you could put together an search engine optimization explainer video. You can also draw on in style how-to posts and create video tutorials. So simply how must you go about executing a diverse content advertising technique? Leverage your existing weblog posts to generate new types of content material. While high quality weblog posts are a superb means to offer worth to your customer base, you must also contemplate different ways to cater to your audience’s content material needs.

Short type video is quick content material you’ve created for your social media updates. So embed your video in a blog publish and transcribe the key points for readers. I publish a weekly vlog on Facebook, YouTube and my weblog.

Repurposing content can be a huge time saver for content material creators. It’s an excellent hack with benefits for SEO, attain, and much more. You could even find worth in thinking forward to your repurposing choices before you begin a new weblog post or article. The subsequent step in audio-video content material is a webinar, which allows you to each current on a subject and interact your audience in dialog.

You can create an eBook that covers your entire webinar, or multiple webinars and consists of content material from a number of totally different blog posts and infographics. Create an eBook that dives deeper into your webinar content or combines the data from a number of webinars into one complete resource. Publishing repurposed content material over a period of time and across a number of channels allows your content to reside past a single weblog submit or promoted tweet.

  • This one is there most evident, nevertheless it’s additionally the best and best approach to repurpose your reside occasion.
  • Create a landing web page in your on-demand webinar, and share it in your web site, blog, and hyperlink to it in social posts and emails.
  • In this piece, I need to share with you seven ways that you could create more content out of your original content material.
  • This works particularly nicely if the primary piece of content you work on as the source is a podcast or a video, but most of those additionally apply to articles and weblog posts.

In essence, the textual content of the article can become the foundation on your script, and you’ll current the topic in lecture fashion or with some added graphics and enhancements. Wistia is certainly one of many online instruments to assist with video content material on your web site. Consider creating infographics 2-four instances a 12 months to broaden upon data-rich blog posts. You can share them in your company Instagram and Pinterest accounts, two platforms where images are king. To bring evergreen content to life, think about launching a YouTube channel explaining key ideas and ideas that relate to your corporation.

Plus, your new professional recommendation ebook could get the attention of those who missed the interviews series the first time around. But, you do not want to take up more time writing articles from scratch. From your dashboard, click on “create an article.” Add your headline and copy and paste one of the best data out of your LinkedIn posts into the physique. You have a complete new piece of priceless social media content with a small quantity of effort.

This one is there most blatant, however it’s additionally the easiest and most effective way to repurpose your stay event. Record your webinar and share the on-demand model with all your registrants as well as new audiences. Create a landing web page in your on-demand webinar, and share it on your website, blog, and hyperlink to it in social posts and emails. You also can publish previous webinars on third-celebration platforms for added reach and visibility. GoToStage, for example, is a platform the place a brand new audience of pros can discover rich movies and webinars on the topics they care about.

Take a have a look at our page of featured webinars hosted on GoToStage. Frequently asked questions work properly as a result of you realize if one person has that question, then extra probably do too. They tap directly into the personas you need to goal. Make the most of your evergreen weblog posts and create videos showing off your expertise.

Have some enjoyable with your content material and create some reaction GIFs based mostly off of humorous moments from your livestream. You can then use these all through your social media content material technique to engage your viewers and reinforce your model voice. If you went reside on Facebook or YouTube, you’re in a position to seize an embed code for that post and share it in your weblog or website. If you were livestreaming an academic subject, this may be an effective way to make use of that content to succeed in a larger viewers. Do you could have blog posts that had been wildly profitable once they debuted?

Your existing content material is usually a great leaping-off point for a webinar, or you can use a collection of blogs as research in your ultimate presentation. Recently we had the opportunity to companion with for a webinar about writing should-click on headlines. Many different elements from past Buffer blog posts about headlines made their means into the ultimate presentation. If you decide to create an ebook based mostly in your weblog posts, take the time to supplement with extra data or research. Make the e-book something that’s definitely worth the extra investment.

Get The Most Out Of Your Content

We also saw that individuals had been specifically signing up for our 7 day trial after reading this publish. Once we decided to repurpose this, our next piece of content was an infographic. Do you could have some weblog posts which are especially image heavy? Make the most of your picture posts by repurposing these pictures on Pinterest. Expanding your current content material into an e book looks like a logical step within the content process, and it’s amazing how many excessive-quality ebooks started as weblog posts.

Kapost additionally repurposed an article about content material advertising right into a two minute snackable video. Your presentation should already be split up into digestible sections and subjects, which are excellent for blog posts. And with minutes of great content, there must be material for multiple blog posts. We decided that this piece of content material was worth repurposing because of the quantity of site visitors we might see it was producing in Google Analytics.

One caveat is that, in my experience, emails are shorter than good blog posts. You may wish to add an additional paragraph or two to take your text to at least 800 phrases. I loaded them to YouTube, embedded from YouTube after which added the transcript.

A great approach to repurpose suggestions shared in individual posts on LinkedIn is to combine these posts right into a LinkedIn Pulse article. LinkedIn Pulse is a method to model your self and your organization as an authority in your subject. It has a lot of weight in the business world with LinkedIn being the social media platform of selection amongst professionals. As video additionally becomes more well-liked, how will you take advantage without having to create fully new content material? With a quick evaluation of your analytics, you possibly can see which Facebook posts, shared from your account, have obtained the most engagement along with your audience.

For example, if you’ve carried out a Facebook reside video, you can repurpose the content material on to a unique channel by additionally loading it to YouTube. You could strip the audio from the video and release that as a podcast. Lastly, you could publish a transcript of your video as a weblog post. Turn a weblog submit into a podcast by first starting a weblog and then using your blog posts as speaking factors on your present. Your might additionally cover current business news, or share a case research.

When she’s not typing out blog posts or crafting killer social media campaigns, yow will discover her lounging in a hammock with an epic fantasy novel. Repackage these interviews into a new form in the best way of an skilled recommendation e book. You’re taking the exact same content material and changing the medium. There’s no downside with this – some individuals choose ebooks to blog posts, as they’re simpler to download and skim later.

Add in the stuff you’d like to speak about however couldn’t due to space. Highlight different weblog posts and subheadings (if there’s enough content) as chapters for your e-book. You ought to be capable of broaden each weblog post into no less than two chapters. Look by way of your web site to search out subject clusters the place you’ve written at least 5 blog posts. If you’re following best practices then that ought to equate to hundreds of phrases of high quality content material.

Smashing Magazine has an intensive library of ebooks—more than 70 at last examine—that owe a lot of their content to weblog posts. You may have already got a plan to advertise your content on the Big Four social networks—Facebook, Twitter, Google+, and LinkedIn.

How I Developed A Bottomless Well Of Content Ideas For My Writing

HubSpot Research found that fifty four% of consumers favor movies over different forms of content from brands they assist. This works great on content material that was initially posted in social way, similar to a blog submit or Facebook update, where folks could add comments. As you repurpose the article, absolutely combine some of what you heard within the feedback into the newer version. Megan Marrs is a veteran content marketer who harbors a love for writing, watercolors, oxford commas, and canine of all styles and sizes.

7 Smart Ways To Repurpose Your Content

Don’t hesitate to go stay on your model’s social media profiles. Not only is it a good way to attach along with your audience, but there are so many other items of content material you could get just from one single live video.

An eBook is one other agile approach to repurpose your content. Do you could have videos and webinars that you simply recently hosted that need to be transcribed? These are 2 of the various ways that you could repurpose content in the form of an eBook. To get you started download the WordPress plugin Anthologize. For those inclined to video, weblog posts is usually a nice source of fabric.

If you publish a press release, repurpose it right into a weblog publish and an e-book. When I adopted all of your instructions & modified my content of certainly one of my weblog posts, My weblog post was proven within the google top schema format.

A frequent model of this is writing a blog submit at the finish of the 12 months that options the preferred content of the preceding one. This may help attract new readers and remind individuals who already learn them to apply what they learned. Jackie Tihanyi at Fisher Unitech, they’ve discovered this encourages visitors to stick round. Getting the new ideas from your old posts can be lucrative. Just a couple of days in the past, I was going by way of a tutorial about making a multilingual WordPress website and that got me an insight for subsequent two weblog posts.

Once you’ve blogged lots about a specific subject, consider repackaging these blog posts right into a fresh new guide. Take these weblog posts and switch them into “The Complete Guide to Pinterest Perfection,” which you’ll then use in your e-mail marketing and lead gen efforts. You want to give your e-mail subscribers great content material, however who has the time? Make your email e-newsletter a lot easier and time efficient through the use of it to reshare your most popular posts. It is likely that your followers choose one social media platform over one other.

7 Smart Ways To Repurpose Your Content